A limited edition of one hundred is a production decision. A single object is a refusal. Giovanni does not hold back inventory to create demand; there is no inventory to hold.
Each commission begins with a conversation and ends with an object that belongs to one person. The archive records what existed. It does not offer it again.
This constrains the atelier severely, and deliberately. Growth would require repetition, and repetition would empty the work of the only thing that makes it worth making.
“Scarcity is not a marketing position. It is a working method.”




